PIRACY BOX OFFICE REPORT
HOW DOES PIRACYTRACKER ESTIMATE THE ABOVE FIGURES AND FINDINGS
Piracy is the biggest threat to the Indian motion picture industry.
Movie piracy in India causes losses to its film industry of $1559 Million (INR 9665 Crs) in 2017. In addition, 892,000 jobs were lost to the industry due to movie piracy.
Piracy rates are derived from production house's legitimate revenue plus estimated revenue lost to piracy in each market. They are a static snapshot of the percentage of the potential market that is lost due to piracy. The piracy rate is based on existing market data and does not incorporate growth if piracy did not exist.
The typical worldwide pirate is 16-24 years old, male and lives in an urban area.
The study? s piracy loss calculation is based on the number of legitimate movies - movie tickets, legitimate DVDs - consumers would have purchased if pirated versions were not available.
Considering all forms of movie piracy (downloading, streaming, buying counterfeit, borrowing unofficial, burning), an estimated.
165m pirated movies were obtained or watched in the 12 months up to Q4 2017 amongst Indian adults.
In volume terms, downloading and streaming films is the most prolific method of piracy, with particularly high levels of activity amongst males aged 18-24 years (42% participating in the last year).
Just under half (48%) of all people consuming pirated movies claim they would have paid to view the movie via an official channel had the unofficial channel not been available.
This study defines and measures movie piracy as anyone viewing a full length movie via ? unauthorised? means, including: digital (downloading, streaming, digital transfer of pirated copies), physical (buying counterfeit/copied DVDs), and secondary (borrowing or viewing pirated copies).
The calculation to derive piracy impact on a movie (and the final direct consumer spending loss figure) addresses three points often used to challenge the lost revenue estimates produced in piracy studies. It allows for the fact that not every pirate viewing is a lost sale; it allows for respondents viewing an official version after viewing pirated material (sampling); and it applies a downweight to claimed cannibalisation behaviour.
PiracyTracker allows "sampling" effects ? some potential moviegoers may go on to watch official versions of films after previewing pirated copies. Therefore, some allowance was also made for these potential ?sampling effects? (i.e. viewing a film officially after initially viewing a pirated copy) in the survey work.
Not every pirate view is a lost sale - we take into consideration the decision of pirate-movie consumer and what they would have done if they could not access such material, indicating whether they would have viewed the movie at a cinema, through disc rental or sale, paid-for or free TV broadcasts, digitally and through various other forms of media. This allowed for estimates of the revenue losses for each of these media types.
Based on our research, the number of potential consumers who might still watch an official version of the film they had pirated is around the 12% mark.
Disclaimer - The research and ratings we show on our website come from third parties that are not affiliated with Piracy Tracker. The information is provided to you solely as a complimentary service, and is believed to be accurate, but is not guaranteed or warranted by Piracy Trackder. The material is intended only as general information for your convenience, and should not in any way be construed as definite or accurate, or projections of performance, by Piracy Tracker.
TOP PIRATE REVENUE GROSSERS
35000000 (3.5 CR)
89000000 (8.9 CR)
19000000 (1.9 CR)
13200000 (1.32 CR)
23100000 (2.31 CR)
36900000 (3.69 CR)
PIRATE SITES LISTED
PIRATE SITES SHUT